Wholesale shops and warehouses provide great discounts on a wide variety of products. Massmart is the leading wholesale supplier in South Africa and has a number of specialist brands to it’s name. Masswarehouse is the founding entity of Massmart and operates 14 warehouse stores known to the market as Makro. Marko is one of South Africa’s most loved stores due to the fact that you can get everything under one roof. Due to the fact that these warehouse style stores purchase their products in bulk, it means that Makro can offer their customers great discounts on prices in comparison to other retailers.
Wholesale shops and warehouses are not only limited to stores such as Marko as Massmart is also the proud owner of Massdiscounters that operates in two retail formats: Game and DionWired. Game is a discount retailer of general merchandise such as fast moving consumer good and non-perishable foods, whereas is a South African electronics and appliances store. If Masswarehouse and Massdiscounters aren’t enough for you, then why not take a look at Massmarts, Massbuild that operates three brands being those of Builders Warehouse, Builders Express, and Buiders Trade Depot. These complimentary stores offer DIY and home improvement options to their customers as well as constuction tools and products for those contractors involved in building sites and so on.
As you can see, there are a number of options and types of retailing that can use this type of format in order maximise sales as well as customer happiness. For this reason Massmart has one last division under their belt called Masscash. Masscash is proud to have brands such as CBW, Jumbo Cash & Carry, and Shield to their name. Along with these brands, Masscash has a number of independent wholesalers operating under their own brand names too. This diverse range of stores consists of wholesale food and cosmetics businesses. This means that Massmart really does have the complete range of products and store format.
What exactly does this offer you as a consumer though?
Well quite a lot really:
- Discounted prices. This is due to the fact that the warehouse and wholesale format allows for the different brands under the Massmart name to purchase their stock in bulk. This bulk buying provides them with great discounts and these discounts are trickled down the chain to your wallets.
- Convenience. Due to the fact that these warehouse and wholesale formats offer a huge space for the retailers to operate out of in order to accommodate all of the products that they have purchase in bulk, it means that they can buy a wide range of products. Makro for example offers home appliances, car accessories and cleaning tools, clothes, and non-perishable foods. This means that you no longer have to go to a number of stores to get what you want, but rather you can find everything you need under one roof.
- Customer loyalty programmes. Makro has a policy that they do not sell their goods to people unless they have registered for a Makro card. This card not only allows their customers the opportunity to purchase, but also provides Makro with great insight in to the kind of products you buy and the kind of products that you may potentially purchase. It may sound a little creepy that they know so much about you, but it really allows Makro to tailor messages to your specific needs and inform you should their be any specials that you may be interested in. If this means that you get offered further specials before anyone else, why wouldn’t you want to join Makro?